Once you have come to recognize it, you can find it everywhere – Futura. First introduced in Frankfurt/Main in 1927, the typeface quickly became an international bestseller, spread throughout all the world's major metropolises and even reaching the moon.
Designed by typographer Paul Renner within the concept of the »New Typography«, Futura is considered an embodiment of the spirit of the 1920s avant-garde. Accordingly, it determined the »modern« appearance of many print media, also shaping the look of large brand names.
The exhibition FUTURA. THE TYPEFACE. features some never before shown loan collections to illustrate the global success story of this typeface whose popularity continues undiminished to this day.
With exhibits from:
GERD ARNTZ
JEAN CARLU
WILLI BAUMEISTER
HERBERT BAYER
ROBERT MCCALL
DDB
WALTER DEXEL
HEINRICH JOST
FRANTIŠEK KALIVODA
HANS & GRETE LEISTIKOW
LÁZLÓ MOHOLY-NAGY
NASA
OTTO NEURATH
PAUL RAND
PAUL RENNER
ZDENEK ROSSMANN
KURT SCHWITTERS
LADISLAV SUTNAR
BRADBURY THOMPSON
JAN TSCHICHOLD
MAXIMILIEN VOX
Futura. The Typeface.
Catalog
Futura. The Typeface.
Catalog
Futura by Paul Renner has shaped the perceptions of modernity and the future like no other typeface. It was the only sans serif typeface that was cast and produced in all weights, grades, and fonts. Created in the second half of the 1920s, the typeface initially conquered Germany, and then quickly blazed a trail of success around the globe.
What was and remains the secret of the success of this typeface, which was constantly newly adapted to different eras and (also politically) different cultures and that remains popular and widely used to this day?
Authors include
Christopher Burke
Ute Brüning
Carina Danzer
Petra Eisele
Steven Heller
Klaus Klemp
Iva Knobloch
Andreas Koop
Annette Ludwig
Isabel Naegele
Michel Wlassikoff
Erik Spiekermann &
Ferdinand Ulrich
Awards and Prizes
The publication »FUTURA. DIE SCHRIFT.« was awarded with
the Certificate of Typographic Excellence Type Directors Club NY 2017,
the European Design Award 2017 in Gold,
the Silver Medal of DDC Contest »Gute Gestaltung« 2018,
the IF Award 2018,
the Designpreis Rheinland Pfalz 2018, category: editorial design.
The English edition »FUTURA. THE TYPEFACE.«, published by Laurence King London was honoured with
the Certificate of Typographic Excellence Type Directors Club Tokyo 2018,
invited to the exhibition of the 28th International Biennale Brno/CZ in may 2018.
Tribute to Paul
Special Edition
Tribute to Paul
Special Edition
TRIBUTE TO PAUL, a limited special edition, is published on the occasion of the exhibition. In anticipation of the 90th birthday of the famous typeface in 2017, selected internationally renowned designers were asked to create a visual statement.
Erwin K. Bauer / Wien
Ralph Bauer, vm& / Lima
Pere Alvaro, Bisdixit / Barcelona
Catalogtree / Arnheim, Berlin
Neil Donnelly / New York
form / Frankfurt
Gardeners / Frankfurt
Juli Gudehus / Berlin
Lars Harmsen / München
Marcel Häusler / Hamburg
HauserLacour / Frankfurt
HELMO / Montreuil sous Bois
Antonia Henschel / Frankfurt
I like birds / Hamburg
Ruedi Baur, Intégral / Zürich / Paris
Julia Neller / Berlin
PS2 / Sao Paulo
Jakob Runge / München
Erik Spiekermann & Ferdinand Ulrich, P98 / Berlin
TRAFIK / Lyon
Vier5 / Paris
Markus Weisbeck / Frankfurt
Tribute to a Typeface
Translations 5 Symposium
Tribute to a Typeface
Translations 5 Symposium
November 4, 2016, University of Applied Sciences, Mainz
The symposium series »Translations« of the department of communication design at the University of Applied Sciences Mainz focuses on recent design history findings on the development and reception of Futura. It will also present current type and corporate design works that refer to the famous geometrical sans-serif typeface or deliberately oppose it.
Lecturers include:
Bisdixit / Barcelona
Stefanie Barth / Mailand
Christopher Burke / Reading
Petra Eisele / Mainz
Carina Frey / Paris
Gardeners / Frankfurt
I like birds / Hamburg
Klaus Klemp / Frankfurt
Iva Knobloch / Prag
Isabel Naegele / Mainz
Albert-Jan Pool / Kiel
Jakob Runge / München
Lectures in German and English.
Supporting program
For November 3, a supporting program is planned, including a »FUTURA WALK« through Mainz, the presentation of the special edition »TRIBUTE TO PAUL«, a topical exhibition of students' works, and a get-together in the lounge.
Tickets
For participation in the symposium and supporting program (incl. lunch). Group tickets are available for student groups. We recommend that you purchase the tickets early, as seating is limited.
Student ticket: 20
Professional ticket: 50
Student group ticket (5 persons): 80
FUTURA typetrap has launched the world's largest search for the Futura typeface: on posters, neon signs, billboards, signs, packages, books, business cards, tattoos, etc., at home, in the city and in the countryside. Everyone is invited to upload their findings to the participatory image platform type-trap.com and discuss them.
Special exhibition Gutenberg Museum Vernissage: November 2, 2016, 6.30 p.m. Exhibition duration: November 3, 2016 to April 30, 2017 gutenberg-museum.de
Translations 5 Symposium Futura. Tribute to a Typeface
November 3, 2016, 6 p.m. Vernissage and presentation of the special edition November 4, 2016, 9 a.m. to 7 p.m. Symposium University of Applied Sciences Mainz, Holzstrasse location translations-symposium.de
»Artistic experiments with FUTURA fonts« with expert instruction by master printer Rainer Huth.
Workshop »Poster/wrapping paper printing«: Experiment with FUTURA poster fonts, colors and shapes, and create a poster or wrapping paper. Druckladen (print workshop), at 10 am and 3 pm: Saturdays, November 5, 2016 / January 14, 2017 / March 4, 2017
Workshop »Card printing«, Druckladen (print workshop), at 10 am and 3 pm: Saturdays, December 3, 2016 / February 11, 2017 / April 8, 2017
Workshop fee: Adults 5 €, University Students 4 €, Schoolchildren 3 € (workshop fee includes a poster or sheet of wrapping paper or three cards)
FUTURA. THE TYPEFACE. is a cooperation project of the Gutenberg Museum, Dr. Annette Ludwig, director
and the Institut Designlabor Gutenberg of the University of Applied Sciences Mainz, Prof. Dr. Petra Eisele, Design history/theory Prof. Dr. Isabel Naegele, Typography
Supported by many students of the University of Applied Sciences Mainz, department of communication design
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Prof. Dr.-Ing. Gerhard Muth
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